Unveiling the season's new kit is always an exciting time, it heralds the start of Ulster Rugby’s mission to get out on the pitch and start winning games.
The strip is really important for our organisation, it's what we don to mark our allegiance, it connects us to our fans and helps bind us together as a team. The team colours are steeped in the history and successes of the club - so it's incredibly important our supporters love it.
The kit launch was held on Tuesday night, with our new shirt sponsors Openreach in attendance. It's the first of a four-year deal with Openreach, so it added an extra level of celebration to the evening.
We're both ambitious and innovative organisations that rely on strong teamwork to reach our goals and share similar objectives in that we want to connect people and make a difference to society, with technology and sport as our key drivers.
So far, the fans' feedback has been brilliant, and I'm pleased to be able to share some official photographs below with you.
Chief Executive of Ulster Rugby